MOVE ~ NOURISH ~ BELIEVE
I had the opportunity to attend the grand opening of Lorna Jane in Bellevue Square last night, and while I knew they sold super cute active wear I had NO IDEA what a positive experience the evening would be!
For those of you not familiar with the brand, Lorna Jane is based in Australia and is an active wear line DESIGNED by a woman, FOR women. Disappointed by the selection of attractive and well fitting workout attire in the market, Lorna Jane Clarkson started making her own workout clothes while working as a fitness instructor, and started selling her designs to her students. Her designs became so popular that she started the company Lorna Jane, which she still owns and manages (along with her husband), as well as still serves as the designer for all the clothing. Not only are the designs specifically made for the female form, but they also embody Lorna Jane's philosophy of MOVE NOURISH BELIEVE. This quote from the Lorna Jane site says it all -
Move Nourish Believe is about feeding your mind and spirit with new learnings and exciting experiences to keep your blood pumping and inspiration flowing. It makes you want to create an amazing life for yourself by making every second of every day truly count
From the moment I walked in the store I know I was in for something unique and fun. Bright colors and inspirational quotes surround you, delicious gluten-free cupcakes are being served. Ladies of all shapes, sizes, and walks of life are excitedly picking out items and trying them on.
I had the joy of hanging out with Jessica, who shared with me the story of Lorna Jane and their philosophy, then she whisked me away to pick out just the right items for me to try on based on my preferences and workouts. Then I was off to the dressing room to try them on and see just what makes Lorna Jane different. Imagine my surprise when not only did every item fit PERFECTLY, but each one was cuter than the last! It was very tough to leave any of the beauties behind, but I managed to restrain myself to only bring home a sports bra and top for now. (woke up this morning to an email letting me know that the capri pants I sooooo wanted are on sale today only on their website, so I may very well be hitting the checkout button as soon as I publish this post).
Since it was their grand opening each attendee received a swag bag with coupons for local health & fitness clubs/classes, a pack of Jelly Belly Sports Beans, a homemade body scrub, and a homemade lip scrub. When you made a purchase (and how could you not?!) you also received a hot pink MNB bracelet.
The place was PACKED, folks are certainly excited to have them in town and I for one will be back soon!